In the past ten days the world has seen hundreds, maybe even thousands of protests of outrage after the murder of George Floyd, a Black man in a Minneapolis at the hands of a white police officer.
If you just take a gander at Twitter and the trending section you’ll find a variance of calls to action in response to the events. One of them being to buy black. What exactly this means and what its benefit is is up for much debate but one thing that many people agree on is that they don’t know WHERE to buy black. As a fashion brand, naturally we have to plug you in to the black owned clothing brands that you’re looking for.
Our favorite men’s t-shirt brand is Chief whose founder is Franco Appleberry in Dayton, Ohio. It’s actually an acronym for Consciously High In Effort & Faith. Described as “streetwear that transcends the streets”, their mission is “to unite people of different backgrounds, through conscious and cultural clothing. A graceful combination of culture and fashion. Highlighting similarities rather than differences, and promoting inclusion rather than ignorance.”
HGC Apparel was founded by Marcia Smith in Washington D.C. This clothing line was inspired by 90s fashion focuses on bold messages that reflect the current state of the world through the eyes of the black community. They have hoodies, sweatshirts and tees.
Lukafit is an active sportswear brand that caters to and flatters the shapes of curvier black women. They have leggings and tops for any body shape.
Then we have Stuzo Clothing ! A gender neutral clothing store in Los Angeles, California that has an assortment of tops and bottoms.
Dope on Arrival NYC by Imani B. Johnson is also inspired by the 90s but with a self advocacy twist. Each piece has a bold statement as a conversation starter so that we can have those difficult conversations so often avoided. They have swimsuits, crop tops, sweats, tees, leggings, bags and hats.
There’s thousands and thousands more brands out there to choose from but this is a starting point for you ! Our top 5. What’s your favorite black owned and operated clothing brand ? Let us know in the comments !